Today’s blog is all about making clickable recipe videos to attract customers by ex BBC cameraman Lee Curran who now runs recipe video production company, Foodie-Me, @foodie_me.
Lee has filmed with the best chefs in the world, and with his expertise and using the very latest equipment and technology, Foodie-Me offers food producers and cookery equipment companies the chance to have their own video at a low cost. Video is an incredibly effective communication channel which should be part of every foodie company’s (and their PR’s!) batterie de cuisine.
“Video allows you to engage with your customers by demonstrating your kitchen gadgets and highlighting the excellence of your food products. On the internet, we prefer to ‘see’ something before we ‘read’ it. While we (at best) skim through blocks of written material, we will take the time to watch a professionally-produced video presentation.
If your website has got video, it becomes ‘sticky’ and customers hang around that little bit longer to find out about what you’re offering. A video demonstrating how a business works along with customer testimonials provides solid evidence of what you’re all about, and it pulls the emotional triggers in a way that a page of static text with a few photographs simply can’t match.
In every recipe there are a number of ingredients and kitchen gadgets which are needed to make the final dish. We bring these two elements together in one video which is then tailored for each participating company. Sharing the cost of the video with other producers makes the video accessible to all sizes of food business and will look like it was only meant for your produce/gadget as your version will be edited with your company logo and contact details.
Our own chef will prepare recipes using your own produce/gadget which will be showcased along with the others that are in that particular recipe. Edits will be made showing your personal logo and contact details so that the resulting film will be bespoke and personal to your company.
Not only will Google rank your website higher with a well-made video, you can now promote your product in a revolutionary way by clicking interactively onto objects or food being used during the recipe making. Any food ingredient, utensils, gadgets, pans, knives, chopping board, condiments etc. which have an information icon hovering over them is clickable.
Clickable video will engage a viewer to find out more, and with one simple click will be taken to your website (or indeed anywhere you would like the link to go, such as a distributor or shop) where the product can be bought immediately, thus making an impulse buy more likely. The films will also be uploaded to our own Foodie-Me website to showcase our work and give you extra advertising.
This is how we make food videos affordable. By paying a nominal fee of £200 per product inclusion, you get a quality edited HD video for your website which can be promoted in any way you wish via social media to make recipes engaging and exciting for your viewers.”
Salmon Risotto
Creme Brûlée
Peppered Steak
