When I meet a new client, the first thing I do is to make sure that I understand what their business is all about so that I can give them the best advice to promote themselves successfully. I’ve been likened to a hotel inspector as the simple questions I ask often highlight areas which the business owner knows aren’t up to scratch and which are often preventing the business from evolving.
Occasionally it’s the media which makes a mistake rather than the organisation handling the PR campaign. So what do you do in this instance?
Sometimes though, people in business make communication mistakes which mean that they, their business’s reputation and their teams are less than happy.
Take for example the classic example of Shell and Greenpeace over the disposal of Brent Spar. The science was on Shell’s side but the company’s handling of this crisis and its communication plan dented its global reputation as well as Greenpeace lost credibility.
Happy New Year! Wishing everyone a happy, healthy and wealthy 2013.
Being happy in your work is one of the best feelings in my view and when you’re working on something which ticks all your boxes, it feels great and is usually a success.
Here are some of the PR triumphs of 2012 which made not only those working on the individual projects happy but which brought a smile to lots of people’s faces.
