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| Public relations is the marketing discipline which looks after reputation with the aim of earning understanding and influencing opinion and behaviour. |
You may not be familiar with some of the terms used within PR so the Chartered Institute of PR offers the following explanations of some commonly used phrases: |
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Consumer PR/B2C: Public relations marketing communication dedicated to providing information resources between businesses and the consumer.
Copywriting: The production of text for publications, advertising, marketing materials, websites etc.
Media Monitoring: Monitoring a company's coverage in the press, on TV and radio, and on the internet.
Press Office: A press office handles all media enquiries and puts out all company messages to the media on behalf of their organisation.
Press Release: Statement describing an event or item which is considered to be of sufficient interest to readers/viewers/listeners for an editor to publish reference to it without payment.
PR/Public Relations: Public relations is about reputation - the result of what you do, what you say and what others say about you. |
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