PR Guide

Public relations is the marketing discipline which looks after reputation with the aim of earning understanding and influencing opinion and behaviour.

You may not be familiar with some of the terms used within PR so the Chartered Institute of PR offers the following explanations of some commonly used phrases:

CONSUMER PR/B2C: Public relations marketing communication dedicated to providing information resources between businesses and the consumer.

COPYWRITING: The production of text for publications, advertising, marketing materials, websites etc

MEDIA MONITORING: Monitoring a company’s coverage in the press, on TV and radio, and on the internet.

MEDIA RELATIONS: Dealing with and building up good working relationships with journalists from the broadcast, online and print media.

PRESS OFFICE: A press office handles all media enquiries and puts out all company messages to the media on behalf of their organisation.

PRESS RELEASE: Statement describing an event or item which is considered to be of sufficient interest to readers/viewers/listeners for an editor to publish reference to it without payment.

PR/PUBLIC RELATIONS: Public relations is about reputation – the result of what you do, what you say and what others say about you.

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