analysis techniques

I love writing so discovering, creating and sharing my clients’ stories is one of my favourite things to do.  While writing is not as scary as speaking in public can be, putting words down on paper can be a challenge. My tip to help you create compelling content is to write down who you are writing for, what you want them to do/think differently when they’ve finished reading and what three messages you’d like them to know. Once you’ve done this, apply the six simple analysis techniques above and you’ll be on the way to writing compelling content. Read more

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